RODRIGO HERRERA

Most local businesses run Facebook ads and get nothing back. The problem isn't the platform — it's that they're skipping the steps that make ads actually work. Here's what's really going on.

Most business content gets scrolled past before it registers. Not because the business is bad — but because the content leads with the wrong thing. Here's how to tell the difference and fix it.

The biggest lie in content marketing is that you need to constantly create new material. You don't. One consumer motion video can fuel an entire week of content across platforms. Here's the system.

You don't need a film crew or a big budget to create video content that builds trust. You need three shots and a system. Here's the exact formula we use at RH Creative Director.

Every client engagement starts the same way: a Consumer Motion audit. Before we build anything — website, brand, ads — we map where the prospect loop is working and where it's leaking.

RH Creative Director helped TruBlue Renovations go from unknown to Fayetteville's most recognized renovation brand — through web design, branding, and Facebook ads that generated $50,000+ in revenue from $315 in ad spend.

Rodrigo Herrera built Rod's Studio into Fayetteville's go-to luxury wedding and quinceañera videography brand in 2.5 years — through premium brand positioning and Facebook ads that converted views into fully booked seasons.